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上海虹桥“直播经济15条”来了
Guo Ji Jin Rong Bao·2025-08-04 12:47

Core Viewpoint - Shanghai's Hongqiao International Central Business District has launched an action plan to promote high-quality development of the live commerce economy, aiming to establish a series of billion-yuan live commerce bases by 2026 and enhance the overall ecosystem of live commerce [1][2][3]. Group 1: Development Goals - By 2026, the Hongqiao International Central Business District plans to create a number of billion-yuan live commerce bases, positioning itself as a key hub for Shanghai's live commerce economy [2][3]. - The action plan includes the establishment of a global exhibition live broadcast center, a service port for live commerce, and multiple specialized bases [5][6]. Group 2: Infrastructure and Support - The action plan emphasizes the need for continuous improvement in talent training, evaluation, and infrastructure for live commerce, including financial support tailored to the needs of live commerce entities [4][6]. - Financial institutions are encouraged to develop high-quality financial products and services that cater to the needs of live commerce businesses, including customized service packages for small and micro enterprises [4]. Group 3: Innovative Initiatives - The plan outlines initiatives to support live commerce platforms and MCN organizations in expanding internationally, particularly through the development of "Silk Road e-commerce" and cross-border live commerce [6]. - The Hongqiao area has already established 22 Silk Road e-commerce national pavilions, with a reported 29% increase in export trade volume from partner countries in the first half of the year [6]. Group 4: Collaborative Efforts - The action plan aims to foster collaboration among various stakeholders by establishing a live commerce service alliance and promoting the integration of live commerce with different industries [7]. - Specific initiatives include the creation of "live + e-commerce" bases and the promotion of "live + professional services" to enhance brand visibility and consumer engagement [7].