Di Yi Cai Jing·2025-08-04 12:53Core Viewpoint - The incident surrounding the crash test conducted by Li Auto and China Automotive Engineering Research Institute has raised significant concerns regarding commercial ethics, legal compliance, and potential unfair competition in the automotive industry [1][2][3] Group 1: Commercial Ethics - All parties involved must respect commercial ethics, which include honesty, fair competition, and social responsibility [3] - Violating commercial ethics can lead to a loss of public trust, making it difficult to regain once lost [3] - The ongoing attention on the crash test incident has blurred the lines of marketing strategies, pushing them into a gray area of commercial ethics [3] Group 2: Legal Compliance - The crash test videos fall under the category of advertising as per the current advertising law, which regulates promotional activities [4] - Non-standard tests initiated by companies for marketing purposes, rather than for internal validation, are subject to advertising law regulations [4] - The current anti-unfair competition law prohibits commercial defamation, focusing on the objective damage caused rather than the subjective intent behind actions [4] Group 3: Industry Context - The automotive industry, particularly the new energy vehicle sector, is under scrutiny for irrational competition, which could lead to severe penalties [5] - Recent government initiatives emphasize the importance of regulating irrational competition in the new energy vehicle industry [5] - The crash test incident may evoke public perceptions of irrational competition within the automotive sector, highlighting the need for caution in marketing practices [5]