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四部门出手!医疗科普不是“流量生意”
Xin Hua She·2025-08-04 13:21

Core Viewpoint - The article highlights the increasing regulatory measures aimed at addressing the chaos in internet health science communication, particularly concerning self-media accounts that disseminate medical information without proper qualifications [1][4]. Group 1: Regulatory Measures - The Central Cyberspace Affairs Commission and the National Health Commission, among other departments, have issued a notice to regulate self-media medical science communication, emphasizing the responsibility of these accounts for the authenticity and scientific accuracy of the information they publish [1][4]. - The notice prohibits unqualified accounts from producing or disseminating professional medical science content and from indirectly publishing advertisements [1][5]. Group 2: Qualification and Content Verification - The notice mandates that website platforms enhance the qualification certification process for medical self-media accounts, requiring different types of medical personnel to provide relevant credentials, such as medical licenses and practice certificates [4][5]. - Platforms must ensure the authenticity of certification materials and verify the professional information of medical personnel through official channels [4][6]. Group 3: Content Standards and Restrictions - Self-media accounts are required to clearly label the sources of medical science content, especially when using AI-generated information or sharing health experiences [5][6]. - The notice explicitly states that self-media accounts must not indirectly promote medical products or services alongside health information [5][6]. Group 4: Enforcement and Compliance - The article outlines strict measures for accounts that fail to comply with the new regulations, including the potential removal of interactive features, follower clean-up, and account suspension [6]. - The goal of these regulations is to ensure that genuine medical knowledge is effectively communicated to the public, rather than allowing misinformation to proliferate [6][7].