Core Points - Spotify announced an increase in premium subscription prices for users in various regions including the Middle East, Africa, Europe, Latin America, and Asia-Pacific, raising the monthly cost from €10.99 to €11.99 [1] - This price adjustment follows a similar increase in the U.S. last year, where prices were also raised from $10.99 to $11.99, marking the second price hike within a year [2] - The announcement comes after a disappointing earnings report where Spotify missed revenue expectations, leading to an 11% drop in stock price; however, shares rose 5% in pre-market trading following the price hike announcement [3] Financial Impact - The price increase is expected to affect multiple markets, potentially improving revenue streams for Spotify after a recent earnings miss [1][3] - CEO Daniel Ek expressed dissatisfaction with the current state of the company but remains confident in its future ambitions, indicating a strategic move to enhance profitability [3]
Spotify raises subscription prices