Core Viewpoint - The closure of multiple Hema X membership stores indicates a significant shift in the company's retail strategy and raises questions about the sustainability of its membership model in the competitive market [1] Company Summary - Hema X membership stores, a brand under Hema Group, have recently announced the closure of several locations, including the Beijing World Flower store on July 31 and the Suzhou Xiangcheng and Nanjing Yanziji stores on the same day [1] - As of now, only one Hema X store remains operational in Shanghai, which is also set to close on August 31 [1] - Hema X membership stores were launched in October 2020, with the first store in Shanghai, and have expanded to a total of 10 locations across major cities by October 2023 [1] Industry Summary - Hema X membership stores are positioned to compete with established brands like Costco and Sam's Club in the warehouse membership retail sector [1] - The membership store format has shown signs of instability, with closures occurring in December 2023 and March 2024, indicating potential challenges in maintaining customer engagement and profitability [1]
盒马X会员店陆续停业,仅余一家也将于8月31日关闭
Feng Huang Wang·2025-08-04 14:12