从“看山水”到“心体验”：云南民俗节庆释放文旅新动能

Core Insights - The article highlights the growth of tourism in Yunnan Province, particularly in the Chuxiong Yi Autonomous Prefecture, driven by traditional festivals and cultural activities that attract visitors [3][4][10]. Group 1: Tourism Growth - In the first half of the year, Chuxiong County received 4.61 million tourists, generating a total tourism expenditure of 4.208 billion yuan, representing year-on-year increases of 3.72% and 5.55% respectively [3]. - The increase in visitors to the Puzhehei scenic area has led to the development of over 580 hotels and guesthouses, as well as various restaurants and snack shops, providing more than 20,000 dining seats [3]. Group 2: Cultural Events - The Huadian Festival, a traditional Yi festival, has become a significant attraction, encouraging more tourists to visit and contributing to the local cultural tourism industry [3]. - The integration of intangible cultural heritage with tourism has provided unique experiences for visitors and injected new vitality into local development [8]. Group 3: Community Engagement - Local communities are actively participating in tourism activities, enhancing their income opportunities beyond traditional events like weddings and funerals [8]. - The 2025 Torch Festival in Weishan County is expected to attract 99,800 tourists, generating a total tourism expenditure of 81.306 million yuan [8].