Extraordinary Brands Acquires CycleBar and Rumble, Cementing Its Status as a Premier Health & Wellness Franchisor

Core Insights - Extraordinary Brands has acquired CycleBar and Rumble from Xponential Fitness, expanding its portfolio to four fitness modalities: cycling, boxing, rowing, and barre [1][2] - The acquisition is seen as a transformative expansion for both the company and the fitness industry, marking a new era [2] Company Strategy - The CEO of Extraordinary Brands, Paul Flick, emphasized that the acquisition is a defining moment, aiming to elevate franchisees through a platform that offers consistency, support, and shared services [3] - The company is focused on creating a shared services infrastructure that includes centralized marketing, streamlined operations, and unified franchise business coaching, redefining franchise partnerships in wellness [3] Franchisee Support - The Director of Marketing, Marley Delaney, highlighted the importance of consistent operations and marketing support across the portfolio to help franchisees achieve sustainable growth [4] - The company is committed to investing in franchisees by prioritizing transparency, profitability, and collaborative planning [5] Long-Term Vision - Extraordinary Brands aims to reduce fixed overhead, build cohesive brand strategies, and optimize programming to enhance member experiences in the coming months [6] - The company is serious about the future of boutique fitness, viewing the acquisitions as a long-term commitment to franchisee success and brand revitalization [7] Company Background - Founded in 2022, Extraordinary Brands specializes in boutique fitness and wellness concepts, empowering entrepreneurs through a shared services model [8] - The expanding portfolio includes CycleBar, Rumble, Row House, and Neighborhood Barre, with plans for growth in various fitness verticals [8]