Shares of American Eagle surge after Trump calls Sydney Sweeney campaign 'hottest ad out there'

As of Friday's close, shares of American Eagle were down more than 27% so far this year as the company grapples with larger macroeconomic concerns related to tariffs, consumer spending and its own merchandising missteps. A window display of actress Sydney Sweeney is seen on a window of an American Eagle store on August 01, 2025 in New York City. Earlier this year, the company said it would take a $75 million write-down in spring and summer merchandise after it pulled its full-year guidance due to slow sales ...