Core Viewpoint - The music industry is expected to achieve dual growth in traffic and paid subscriptions through copyright expansion, with Tencent Music and NetEase Cloud Music leading the way in user engagement and content acquisition [1] Company Analysis - Tencent Music's stock rose over 3% to $21.31, indicating positive market sentiment [1] - The company is enhancing its user base by acquiring Korean company SM and planning to acquire Ximalaya, which is expected to attract K-pop and long audio users [1] - The increase in the proportion of paid users and the expansion of SVIP benefits are driving growth in Average Revenue Per Paying User (ARPPU) [1] Industry Insights - The report from Dongfang Securities highlights that both Tencent Music and NetEase Cloud Music are stabilizing and improving their traffic and payment rates through copyright supplementation and user operations [1] - NetEase Cloud Music is maintaining stable traffic by incubating independent musicians and securing K-pop copyrights [1]
美股异动 | 腾讯音乐(TME.US)涨逾3% 机构：行业有望通过版权拓展实现流量与付费双增长