Core Insights - The 22nd China International Digital Interactive Entertainment Expo (2025 ChinaJoy) attracted over 800 exhibitors and more than 410,000 attendees, generating approximately 660 million yuan in surrounding service consumption [1] - The gaming industry in China is experiencing significant growth, with both domestic and overseas market revenues increasing year-on-year in the first half of 2025 [1][2] - New growth opportunities and commercialization directions are emerging within the gaming industry, particularly in single-player games and mini-games [1] Industry Growth - The domestic market for single-player games and AAA titles is expanding, with the actual sales revenue of the console game market reaching 1.034 billion yuan, a year-on-year increase of 29.78% [3] - The success of the domestic single-player game "Black Myth: Wukong" has reshaped industry standards and attracted more attention from players and investors [3] - Mini-games have also shown impressive performance, with actual sales revenue reaching 23.276 billion yuan, a year-on-year growth of 40.20% [4] E-sports and IP Derivatives - The e-sports market in China saw actual sales of 80.645 billion yuan in the first half of 2025, reflecting a year-on-year increase of 16.64% [5] - The establishment of partnerships, such as the Perfect World E-sports Partner Alliance, aims to enhance the e-sports ecosystem [5] - The IP derivatives market is gaining traction, with various collaborations between global IP companies and domestic firms showcased at ChinaJoy [6]
2025ChinaJoy带动周边服务消费约6.61亿元 中国游戏产业活力迸发
Zheng Quan Ri Bao Zhi Sheng·2025-08-04 16:07