利群股份董事长徐瑞泽：以零售为基供应链为翼 筑就企业创新发展路

Core Viewpoint - Lihua Group is transforming from a traditional retail company into a comprehensive supply chain and retail giant, focusing on sustainable development amidst changing market dynamics [1][2]. Supply Chain Integration - The company has established a robust supply chain by integrating upstream processes, including brand agency and logistics, to enhance efficiency from production to consumption [2][3]. - Lihua Group's supply chain strategy is supported by a 600,000 square meter smart logistics center and over 800 agency brands, emphasizing that retail is foundational while supply chain integration is a core competitive advantage [2][3]. Business Growth and Profitability - Lihua Group's external sales have surged due to its supply chain capabilities, with a 64.32% year-on-year increase in net profit attributable to the parent company after deducting non-recurring gains [4]. - The company is expanding its food processing sector, focusing on products like fries and vermicelli, which are now exported internationally, reflecting a commitment to food safety and quality [4][5]. Retail Innovation and Digital Transformation - The company is adapting to a more rational consumer market by innovating retail scenarios, shifting from one-stop shopping to one-stop experiences and social interactions [6][7]. - Lihua Group is leveraging digital tools, such as AI algorithms, to optimize inventory turnover and enhance customer service, ensuring a precise match between products and consumer needs [7]. Long-term Strategy and Investment - The company prioritizes long-term sustainable growth over short-term stock price fluctuations, investing heavily in logistics and food processing facilities to strengthen its market position [8][9]. - Lihua Group aims to maintain a diversified focus on retail services while building a comprehensive service chain that includes production, logistics, and sales [7][9].