Post Heads West: New York Post Media Group Launches "The California Post"

Core Insights - New York Post Media Group (NYPMG) is launching a new media venture called The California Post, set to debut in early 2026, aimed at providing comprehensive coverage of California from a local perspective [1][2][3] Company Overview - The California Post will be headquartered in Los Angeles and will feature a dedicated team of editors, reporters, and photographers focused on significant stories relevant to California residents [2] - Nick Papps, a veteran from News Corp, has been appointed as the Editor-in-Chief, bringing nearly two decades of editorial leadership experience [4] Market Context - The launch of The California Post is timely, as NYPMG's influence and reach have grown, with The Post Digital Network attracting 90 million unique visitors in June 2025, and 3.5 million monthly unique visitors from Los Angeles alone [3] - California is described as a news desert, with many important stories and perspectives currently underrepresented in the media landscape [5] Strategic Positioning - The California Post aims to fill the gap in California's media by providing common-sense journalism that addresses critical issues often overlooked by existing outlets [5][7] - The new venture will leverage NYPMG's national news-gathering capabilities, enhancing the value offered to readers [2][3] Audience Engagement - The California Post will operate across multiple platforms, including print, digital, and social media, to engage a diverse audience [1][8] - The publication is expected to resonate with Californians, particularly in light of the upcoming Olympic Games and World Cup, as well as the state's cultural and economic significance [5][8]