
Core Viewpoint - Natural Health Trends Corp. (NHTC) reported a decline in revenue and net income for the second quarter of 2025, primarily due to ongoing trade tensions affecting consumer confidence in its main market, Hong Kong, while the company is taking steps to realign its supply chain to mitigate these challenges [2][10][12]. Revenue and Earnings Performance - NHTC's second-quarter 2025 revenues were $9.8 million, a decrease of 6.3% from $10.5 million in the same quarter last year [2]. - Net income for the quarter was $15,000, down significantly from $173,000 a year ago, resulting in breakeven earnings per diluted share compared to $0.02 previously [2]. - For the first half of 2025, revenues totaled $20.6 million, a 4.1% decrease from $21.4 million in the first half of 2024 [3]. Sales Performance - Sales in Hong Kong, which accounted for 81.6% of total quarterly sales, declined by 5.5% year over year [4]. - Active members decreased to 29,260 as of June 30, 2025, a decline of 5.9% from 31,110 a year ago [6]. Financial Metrics - Gross profit for the second quarter was $7.3 million, down 6.7% from $7.8 million in the prior-year quarter, with a gross margin of 73.9% compared to 74.2% previously [5]. - Commissions expense rose to 40.9% of sales from 40.1% a year ago, while selling, general, and administrative expenses decreased by 6.2% year over year to $3.6 million [5]. Cash Flow and Operating Activities - Cash used in operating activities increased to $5.2 million in the first half of 2025 from $3 million a year ago [7]. - Total cash, cash equivalents, and marketable securities were $34.2 million at the end of June, down from $43.9 million at the end of 2024 [6]. Management Commentary - Management acknowledged challenges from global trade uncertainties and weak consumer sentiment in core markets, indicating a strategic shift of supply chain operations from the U.S. to Asia to reduce tariff exposure and improve cost efficiency [8][10]. - The company is also focusing on engaging its distributor base through training and incentive programs, with the launch of a new market in Colombia showing positive reception [9]. Strategic Outlook - NHTC did not provide specific forward-looking revenue or earnings guidance but expressed confidence in the strategic realignment of its supply chain and investments in products and programs to support long-term growth [12]. - A significant financial milestone was the full settlement of the company's U.S. Tax Cuts and Jobs Act liability, which impacted operating cash flow but removed a liability from the balance sheet [13].