Wix Debuts Financial Services Suite For Businesses

Core Insights - Wix has launched a suite of financial services, including Wix Checking and Wix Capital, aimed at helping small to medium-sized businesses manage cash flow and fund growth [2][3]. Group 1: Wix Financial Services - Wix Checking offers a business checking account integrated within the Wix platform at no extra cost, utilizing Unit's embedded finance solution [2]. - The checking tool syncs automatically with Wix Payments, eliminating the need for external banking tools and manual reconciliations, thereby saving time and reducing errors [2]. - Wix Capital is a merchant cash advance service designed to assist businesses in securing funding when traditional banks are not an option [3]. Group 2: Challenges for SMBs - Financial institutions have historically struggled to serve small to medium-sized businesses (SMBs) due to their varied business models, cash flow patterns, and credit profiles [4]. - Many SMBs lack dedicated finance teams or the volume to justify custom solutions, placing them in a challenging position between retail and corporate financing [4]. - Research indicates that 20% of SMBs without access to financing are concerned about their survival amid ongoing cost increases driven by tariffs [4][5]. Group 3: Access to Financing - Only 44% of SMBs have access to external financing, such as bank loans or lines of credit, while 56% rely on operational cash flow or personal capital for daily operations [6]. - This disparity in access to financing is particularly concerning in light of current macroeconomic trends [6].