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Core Insights - The core issue in the agricultural sector is the imbalance between production and consumption growth, leading to low prices for agricultural products [1][2] - The government has initiated measures to promote agricultural consumption, including a recent implementation plan with 23 specific actions [1][2] - Consumer preferences are shifting towards health-conscious choices, creating opportunities for products like high-quality protein sources [2][3] Group 1: Consumption Trends - Agricultural consumption remains substantial due to rising incomes and the fundamental need for food, but there is a need to enhance consumption structures [1][2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2][3] - The demand for diverse, high-quality agricultural products is growing, necessitating a more flexible and superior supply [2][4] Group 2: Supply Chain Optimization - Quality grading is essential for improving market acceptance, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a quality grading system in Shenzhen for fruits is a step towards enhancing product standards and market pricing [3] - Processing agricultural products can significantly increase their marketability, as demonstrated by the transformation of certain fruits into popular beverages [3] Group 3: Pricing Strategy - The goal is to provide reasonably priced, high-quality products rather than focusing solely on high-end offerings [4] - The agricultural market should cater to a wide range of consumer needs, ensuring that all product categories find their respective consumer bases [4]