Mei Ri Shang Bao·2025-08-04 23:16Core Insights - Kuaishou Mall held a merchant conference in Hangzhou to discuss new growth strategies and opportunities for the second half of the year, gathering over 500 merchants and influencers from across the country [1] Group 1: Merchant Support and Growth Strategies - Kuaishou Mall aims to lower operational barriers for merchants by optimizing support mechanisms and increasing resource investment, leading to a 44% increase in exposure and a 53% increase in sales transaction volume for the general merchandise card during the 2025 618 promotion [2] - The platform has implemented a "flow plan" to enhance self-sale growth and upgraded the "super link" feature to provide higher exposure for quality products, demonstrating a commitment to supporting dedicated merchants [3][4] Group 2: Tools and Operational Efficiency - Kuaishou Mall is focused on building long-term operational capabilities for merchants, encouraging them to optimize basic operations and utilize various tools such as the product card flow plan and marketing hosting to capture market opportunities [4][5] - Specific case studies show significant GMV growth for brands like "Dazui Crocodile" and "Wulan Clothing," highlighting the effectiveness of the super link and product growth support strategies in driving sales and expanding distribution [5][6] Group 3: Sustainable Growth and Collaboration - The company emphasizes the importance of establishing stable and sustainable traffic sources for merchants, encouraging the creation of reusable content assets to enhance repurchase and conversion rates [5][6] - Kuaishou aims for every investment to contribute to the long-term operational capabilities of merchants, fostering a collaborative environment for mutual growth [6]