体验大于占有,“租赁经济”升温

Core Insights - The rental economy is becoming a new consumption norm among young consumers, with a focus on flexibility and trendy experiences [1] Group 1: Camera Rental Market - Camera rental services are experiencing significant demand, with stores renting out four to five hundred devices during peak seasons like holidays [2] - The rental market for cameras has seen a year-on-year increase of 30%, with high demand for products like DJI Pocket 3 and Fujifilm cameras [2] - The average rental price for camera equipment ranges from 50 to 150 yuan, appealing to students and young travelers [2] Group 2: Outdoor Equipment Rental - Renting complete camping gear is gaining popularity among new campers and experience seekers, with a notable increase in rentals during weekends [3] - The rental business for outdoor equipment has doubled compared to the previous year, with daily rentals reaching 160 sets [3] - The cost of renting outdoor gear is significantly lower than purchasing, with daily rental fees being only 5%-10% of the purchase price [3] Group 3: New Consumption Trends - The rental market is rapidly expanding across various sectors, with a notable increase in demand for digital products and outdoor gear [4] - The rental platform "Zhima Rental" reported a year-on-year transaction growth of over 71.6%, with over 60% of users being post-95s [4] - The new rental market is projected to exceed 700 billion yuan by 2025 and approach 1 trillion yuan by 2030 [4] Group 4: Evolution of Sharing Economy - The new generation of sharing economy focuses on enhancing service quality, including professional cleaning and usage guidance [5] - There is a trend towards specialized product combinations tailored for specific scenarios, enhancing consumer experience [5] - Improved convenience through features like credit-based rentals and home delivery is expected to further expand the market [5]