Hims & Hers (HIMS) Q2 Revenue Jumps 73%

Core Insights - Hims & Hers Health reported Q2 2025 GAAP revenue of $544.8 million, a 73% increase year-over-year, but fell short of the consensus estimate of $551.7 million by 1.2% [1][5] - The company achieved a diluted GAAP earnings per share of $0.17, reflecting a significant year-over-year increase of 183.3% from $0.06 in Q2 2024 [2][6] - Subscriber count reached 2.44 million, marking a 30.8% increase from 1.86 million in Q2 2024, with a 30% rise in monthly online revenue per average subscriber to $74 [2][7] Financial Performance - Adjusted EBITDA rose to $82.2 million, more than doubling from $39.3 million in Q2 2024, indicating improved operational leverage [2][6] - Free cash flow turned negative at $(69.4) million, a significant decline from positive $47.6 million in Q2 2024, raising concerns about cash efficiency [2][9] - Gross margin decreased from 81% in Q2 2024 to 76% in Q2 2025, attributed to changes in product mix and increased costs [6][14] Business Model and Strategy - Hims & Hers Health operates a subscription-based digital healthcare platform, providing telehealth consultations, prescription treatments, and personalized health products [3][4] - Recent strategic priorities include expanding personalized care offerings, increasing specialty support, and investing in technological infrastructure [4][8] - The company is focusing on recurring subscription revenue, with online revenue growing 75% year-over-year, while wholesale revenue declined by 10% [7] Market Expansion and Future Outlook - The company maintains its full-year 2025 revenue guidance of $2.3 billion to $2.4 billion and adjusted EBITDA of $295 million to $335 million [13] - Upcoming initiatives include expanding international presence and launching new specialties such as low testosterone and menopause support [13][14] - The partnership with Novo Nordisk for weight loss treatments is expected to enhance customer options and brand validation [11][12]