中经评论：农产品促消费首在优化供给

Core Insights - The low prices of agricultural products are primarily due to the slower growth of consumption compared to production, making the promotion of agricultural consumption both a timely and long-term strategy [1][2] - The overall agricultural consumption remains stable, but the supply-demand structure is not ideal, leading to consumer confusion and low market recognition for quality products [1][2] Consumption Trends - With rising incomes and expectations, there is a strong demand for quality agricultural products, particularly in health-oriented categories like dairy and soy products, indicating significant room for consumption growth [2] - Consumers are increasingly focused on value, quality, and experience, moving beyond mere sustenance to include emotional and social aspects in their purchasing decisions [2] Supply Chain Optimization - Quality grading is essential for improving market expectations, as seen in the successful standardization of Chilean cherries, which are categorized by size and color [3] - The establishment of a grading system for fruits in Shenzhen aims to enhance quality evaluation and pricing, benefiting producers and consumers alike [3] Processing and Value Addition - Processing agricultural products can significantly enhance their marketability, as demonstrated by the transformation of less popular items into sought-after products through innovative processing methods [3] - New consumption channels and trends, such as health-focused beverages and snacks, are driving growth in agricultural product consumption [3] Pricing Strategy - The goal of agricultural consumption promotion is not to elevate all products to high-end pricing but to ensure that reasonably priced, quality products are accessible to a broad consumer base [4] - A diverse range of agricultural products at various price points is necessary to meet the needs of a large population, ensuring that every product finds its corresponding consumer group [4]