从门店热销到投资升温——贵金属价格为何持续走高

Core Insights - Precious metals prices have significantly increased, leading to a surge in consumer interest and sales, particularly in platinum and silver [2][3] - The industrial demand for silver and platinum is a key driver of price increases, with applications in renewable energy and automotive sectors [3] - Geopolitical risks have heightened the safe-haven premium for precious metals, contributing to their price rise [3] Group 1: Market Trends - Platinum prices have risen from 223.77 CNY per gram at the end of 2024 to 314.56 CNY per gram, marking a 40.57% increase [2] - Silver prices increased from 7620 CNY per kilogram at the end of 2024 to 9201 CNY per kilogram, reflecting a 20.75% rise [2] - Retail outlets are responding to the demand by expanding their offerings, including platinum and investment silver bars [2] Group 2: Industrial Demand - Strong industrial demand for silver is driven by its use in photovoltaic systems, 5G technology, and electronic components [3] - Platinum is increasingly utilized in hydrogen fuel cells and automotive emissions control, leading to a growing supply-demand gap [3] - The recovery of the global manufacturing sector is boosting the overall demand for industrial metals, including silver and platinum [3] Group 3: Geopolitical Factors - The ongoing Russia-Ukraine conflict is impacting the export of platinum group metals from Russia [3] - Instability in the Middle East threatens key mineral transport routes, further constraining the supply of silver and platinum [3] - Increased geopolitical tensions and economic uncertainty are driving market participants towards safe-haven assets, raising prices [3] Group 4: Consumer Impact - Rising prices of precious metal products are leading consumers to consider alternatives like K-gold or gold-plated items [4] - The cost of renewable energy products, such as photovoltaic panels and fuel cell vehicles, may increase, affecting the overall transition to green energy [5] - Consumers are advised to carefully adjust their asset allocation in light of high prices and potential risks associated with investing in precious metals [5]