花西子携手苏州丝绸博物馆赋能美妆产业

Core Viewpoint - The collaboration between Huaxizi and Suzhou Silk Museum marks an innovative application of the ancient craft of Songjin in the beauty industry, aiming to make intangible cultural heritage accessible and relevant to modern consumers [1][2][4]. Group 1: Product Launch - Huaxizi has launched a new series of high-end beauty products inspired by Songjin, including "Good Color Sunscreen Powder," "Good Color Loose Powder," and "Good Color Cushion," featuring traditional patterns and modern aesthetics [1]. - The products were officially released on August 2 and will be available in overseas markets starting in October [1]. Group 2: Cultural Heritage and Innovation - The partnership aims to transition the preservation of intangible cultural heritage from mere documentation to productive innovation, integrating it into contemporary lifestyles [2]. - The collaboration is seen as a significant step in promoting the application of Songjin from museum collections to everyday life [4]. Group 3: Technical Challenges and Solutions - The project faced challenges in accurately translating design patterns into the weaving language of Songjin, requiring precise control over the placement of patterns on small surfaces [7][8]. - Huaxizi's CMF laboratory developed a unique "True Jin Coating Process" to ensure that pattern deviations are kept within 2mm, allowing for standardized mass production of Songjin on cosmetic products [8]. Group 4: Cultural and Educational Initiatives - Huaxizi has initiated the "Fire Passing Plan" to help young people engage with and learn about cultural heritage, promoting the transmission of ethnic culture in schools [10][11]. - The program has successfully supported over 50 intangible cultural heritage techniques in schools, benefiting more than 100,000 teachers and students since its launch in 2021 [10].