#盒马告别会员店#上热搜，网友吐槽：想赚会员费又不给会员待遇

Core Insights - Hema's membership store business is being completely shut down, marking the end of its attempt to establish a second growth curve through this model [1] - The last remaining Hema X membership store in Shanghai will close on August 31, following the closure of stores in Beijing and Suzhou on July 31 [1] - Hema X membership stores were launched in October 2020, aiming to compete with Costco and Sam's Club as the first Chinese brand in the warehouse membership sector [1] Summary by Categories Business Performance - All Hema X membership stores will cease operations after August 31, indicating a strategic withdrawal from the membership model [1] - The closure of these stores reflects challenges in attracting and retaining members, as evidenced by customer complaints regarding membership benefits and product quality [1] Market Position - Hema X was positioned as a competitor to established players like Costco and Sam's Club, but has failed to gain traction in the market [1] - The brand's initial launch aimed to tap into the growing demand for membership-based shopping experiences in China [1]