盒马会员店将全部停业！

Group 1 - The announcement from Hema X membership store in Beijing indicates that it will cease operations on July 31, along with two other stores in Suzhou and Nanjing, leaving only one store in Shanghai, which is also set to close on August 31 [2][4] - Hema X membership stores were positioned as a second growth curve for the company, aiming to compete with Costco, but the complete shutdown signifies a strategic withdrawal from this business model [2][4] - The first Hema X membership store opened in October 2020, marking it as the first Chinese brand in the warehouse-style membership market, directly competing with Costco and Sam's Club [4] Group 2 - In February 2023, Hema X announced the closure of several stores in Shanghai due to business adjustments, indicating a proactive approach to restructuring its operations [4] - The closure of all Hema X membership stores reflects a significant shift in the company's strategy, moving away from a model that was once considered a key growth opportunity [2][4]