年中经济观察丨打通出山“最初一公里” 农村电商成农民增收致富“金钥匙”

Core Insights - The e-commerce transaction volume of agricultural products in China increased by 17.2% in the first half of the year, highlighting the rapid development of rural e-commerce driven by internet penetration [1] - E-commerce is becoming a crucial tool for farmers to increase income and promote rural employment, with live streaming sales significantly enhancing market access [2][3] E-commerce Growth - E-commerce development has greatly expanded the sales radius for agricultural products, stimulating economic growth through increased consumer spending [2] - The enthusiasm of farmers for selling products has been ignited by e-commerce live streaming, transforming their market reach from local to national [2] Logistics and Infrastructure - The logistics system in rural areas is still underdeveloped, particularly in remote regions, posing challenges for the initial delivery of goods [3] - Innovative logistics solutions, such as flexible transportation strategies for small packages, have been implemented to improve delivery efficiency [3] Cost Efficiency - The rise of e-commerce has led to reduced logistics costs for farmers, with significant savings on delivery expenses reported [6] - The establishment of rural logistics service stations has improved the integration of postal and express delivery services, enhancing overall efficiency [6] Policy Support - The Chinese government has introduced policies to support the development of rural e-commerce, including the establishment of logistics service stations and the promotion of e-commerce platforms [9] - Future plans include cultivating rural e-commerce leaders and developing digital circulation enterprises to further enhance the agricultural supply chain [9]