以价值回归破除保险业“内卷”怪圈

Core Viewpoint - The Guangdong Insurance Industry Association has officially released a self-discipline convention aimed at resisting "involution" competition, promoting high-quality development, and reshaping the competitive order within the insurance industry [1][2] Group 1: Industry Challenges - Involution in the insurance industry manifests through irrational competition, product homogenization, and misleading sales practices, leading to increased sales costs and declining service quality [1][2] - The recent self-discipline conventions from various regional insurance associations reflect a growing consensus across the industry to combat harmful competition and adhere to regulatory requirements [2] Group 2: Regulatory Environment - Regulatory bodies have implemented a series of policies to mitigate excessive competition, including multiple rounds of reductions in the guaranteed interest rates for life insurance products and a significant decrease in commission rates by 30% to 50% [2] - The shift in regulatory focus aims to eliminate the "high yield" marketing gimmicks that have previously dominated the market [2] Group 3: Strategic Shifts - Leading insurance companies are transitioning from volume-driven strategies to a focus on customer engagement and long-term protection products, such as retirement and health insurance [3] - Digital operations and enhanced customer management are becoming core competitive advantages for insurance firms seeking sustainable growth [3] Group 4: Future Directions - The industry must embrace a long-term perspective, moving away from short-term volume gains and imitation strategies to establish differentiated competitive advantages and build consumer trust [3] - The essence of insurance as a protective service must be restored, emphasizing value, service standards, and professionalism to escape the pitfalls of involution and achieve high-quality development [3]