Yang Guang Wang·2025-08-05 03:40Core Insights - Ctrip hosted a live streaming event called "Strawberry Party" at the Beijing International Tourism Resort, attracting nearly 9 million views and over 6.8 million participants [1] - The event features a series of performances from various artists, creating a multi-genre music festival that runs from July 25 to August 30, with activities designed to provide an immersive experience [3] - Ctrip has integrated its content capabilities with supply chain resources to offer a one-stop package of "tickets + accommodation," resulting in a significant increase in search volume and hotel bookings [5] Group 1 - The "Strawberry Party" is a key summer event that combines music, art, and lifestyle, featuring performances from artists across different genres [3] - The event includes additional attractions such as a cultural market, pet pool, and interactive sports areas, enhancing the overall sensory experience for attendees [3] - Ctrip's marketing strategy has led to a 185% increase in search volume for the "Strawberry Festival," demonstrating the effectiveness of its promotional efforts [5] Group 2 - The event is positioned as a new cultural and tourism experience, particularly appealing to young audiences and short-distance travelers in the Beijing suburbs [5] - The Deputy District Mayor of Yanqing praised Ctrip's innovative approach to driving cultural tourism consumption through content-driven marketing [5]