Core Insights - Hema has decided to close all its X membership stores, marking the end of its attempt to establish a membership-based retail model that aimed to compete with Costco [1][3] - The last remaining store, Shanghai Senlan, is set to cease operations on August 31, following the closure of other locations in Beijing, Suzhou, and Nanjing on July 31 [1][3] Company Overview - Hema X membership stores were launched as a membership-based retail concept, positioning itself as the first Chinese brand in the warehouse-style membership market, primarily competing with Costco and Sam's Club [3] - The first Hema X membership store opened in October 2020 in Shanghai [3] Business Adjustments - In February 2023, Hema announced the closure of several stores, including the Shanghai Gaoqing, Dazhong, and Donghongqiao locations, effective April 1, citing business adjustments [3] - Insiders indicated that the closures were part of Hema's proactive business strategy [3]
盒马全国会员店8月31日前全部停业
Qi Lu Wan Bao·2025-08-05 03:44