Workflow
研报掘金|中金:维持比亚迪“跑赢行业”评级 今年海外销量有望超指引
Ge Long Hui A P P·2025-08-05 03:49

Core Insights - BYD's July sales reached 344,000 units, remaining stable year-on-year, with cumulative sales from January to July at 2.49 million units, representing a 27% year-on-year increase [1] - Overseas sales totaled 524,000 units, marking a 124% year-on-year increase, driven by deeper market penetration and the establishment of brand momentum abroad [1] Sales Performance - In July, sales of the Fangchengbao and Tengshi models were 14,000 and 11,000 units respectively, reflecting year-on-year increases of 570% and 10%, primarily benefiting from new models like Fangchengbao Titanium 3 and Teng N9 [1] - In the first five months of this year, BYD's market share in the European new energy passenger vehicle market increased by 2.8 percentage points to 4%, while in Southeast Asia, the market share reached 47%, up 15 percentage points year-on-year [1] Strategic Developments - The company plans to introduce several executives with experience in overseas automotive companies in 2024 and will begin product strategy adjustments by the end of 2024, including the introduction of multiple plug-in hybrid models [1] - BYD aims to establish 500 sales points in Europe by the end of 2025, with approximately 250 points expected by March 2024 [1] Production Capacity - In addition to the factories in Thailand and Uzbekistan that are already operational in 2024, BYD plans to expand its local production footprint in South America and Europe [1] Future Outlook - The company is expected to exceed its initial overseas sales targets for 2025 and is viewed positively for long-term growth potential in international markets, maintaining an "outperforming the industry" rating [1]