盒马会员店将全部停业 未来重点发展盒马鲜生和盒马NB业态

Core Viewpoint - Hema has decided to completely shut down its membership store business, which was previously seen as a "second growth curve" for the company, following the closure of its membership stores in Beijing and Suzhou [1] Group 1: Store Closures - Hema X membership store in Shanghai will cease operations on August 31, following the closure of its Beijing and Suzhou locations on July 31 [1] - After August 31, all Hema membership stores will be closed, marking the end of this business segment [1] Group 2: Strategic Shift - Hema has stated that the closure of the membership stores is a proactive adjustment, with a focus shifting towards Hema Fresh and Hema NB formats [1] - The company plans to continue expanding Hema Fresh stores, with nearly 100 new locations expected to open in the new fiscal year [1] Group 3: Background Information - Hema X membership store is a membership-based retail format launched by Hema, which was the first Chinese brand in the warehouse-style membership sector, competing with Costco and Sam's Club [1] - The first Hema X store opened in October 2020 in Shanghai [1]