Core Viewpoint - Hema is set to gradually close its offline membership stores, citing supply chain upgrades that allow its fresh stores and community stores to match the quality and pricing of membership stores, aligning better with Chinese consumers' shopping habits [1] Group 1 - Hema's decision to close membership stores is influenced by the successful upgrade of its supply chain [1] - The fresh stores and community stores are now offering self-operated products that are comparable in quality and price to those in membership stores [1] - The proximity of these stores to residential areas allows consumers to shop more conveniently, aligning with their preference for casual browsing [1] Group 2 - In April, Hema rebranded its original "Hema Cloud Supermarket" to "Cloud Enjoy Club," allowing consumers to purchase over 800 products from Hema MAX's private label online [1] - Hema X members enjoy benefits such as member pricing and unlimited free shipping for orders over 49 yuan throughout the year [1] - These membership benefits are still retained despite the closure of offline membership stores [1]
盒马回应关闭会员店 盒马X会员权益将保留
Cai Jing Wang·2025-08-05 04:40