Bei Jing Ri Bao Ke Hu Duan·2025-08-05 05:38Core Insights - Li Auto has decided to unify the versions of its newly launched Li Auto i8, eliminating the Pro and Ultra versions in favor of a standard Max version, responding to customer preferences for high-end configurations [1][2] - The price of the Li Auto i8 Max has been adjusted from 349,800 yuan to 339,800 yuan, with additional incentives such as a 10,000 yuan platinum sound system and an optional rear entertainment screen package priced at 10,000 yuan [1] - The initial launch of the i8 included three versions priced at 321,800 yuan, 349,800 yuan, and 369,800 yuan, but the complexity of options led to customer dissatisfaction, prompting the company to streamline its offerings [2] Summary by Sections Product Configuration Changes - Li Auto i8 will now have a unified Max version as the standard configuration, with over 98% of users initially opting for the Max and Ultra models [1] - The company aims to simplify the selection process for customers, addressing feedback regarding the complexity of version choices [1] Pricing Strategy - The price for the i8 Max has been reduced to 339,800 yuan, with a promotional offer of a 10,000 yuan sound system included [1] - Customers who initially chose the Ultra version can now access the same features for a lower price of 349,800 yuan, while Pro version customers have the option to upgrade or cancel their orders [1] Market Positioning - The adjustment in configuration indicates a strategic shift to focus on the high-end market segment above 300,000 yuan, distancing itself from competitors like the Leado L90 [2] - The previous three-version strategy was intended to cater to a broader market but resulted in a lack of competitiveness for the lower-end Pro version [2]