Jing Ji Wang·2025-08-05 05:48Core Insights - The domestic credit card market is undergoing significant changes, including reduced benefits, discontinuation of certain products, and closure of credit card centers, indicating a transformation trend in the industry [2][4]. Group 1: Adjustments in Credit Card Benefits - Several banks, including China Merchants Bank and Everbright Bank, have announced adjustments to high-end credit card benefits, focusing on increasing usage thresholds, modifying point accumulation rules, and reducing high-cost benefits [3][4]. - Specific changes include the adjustment of the annual fee waiver rules for credit cards, with new conditions requiring higher spending to qualify for fee waivers [3]. Group 2: Product Discontinuation - Many banks, such as Agricultural Bank of China and Postal Savings Bank, have stopped issuing certain credit card products, particularly co-branded cards in sectors like aviation and e-commerce, citing business strategy adjustments and service quality improvements [4][5]. Group 3: Shift in Business Strategy - The credit card industry is transitioning from an expansion-focused model to a more refined approach, emphasizing value creation and customer-centric strategies [5][6]. - The market environment and internal banking needs are driving this shift, with banks focusing on optimizing operations and enhancing customer engagement through tailored offerings [6][7]. Group 4: Future Development Directions - Future strategies will focus on deepening customer value, particularly for high-net-worth individuals, by creating tiered benefit systems and integrating various financial services [7]. - The industry is moving towards a model that prioritizes quality over quantity, aiming to enhance customer retention and profitability through comprehensive financial service offerings [7].