内蒙古“草原优品”传播推介会：鄂前旗展村排成果 显小城大爱

Group 1 - The event "Grassland Quality Products" promotion conference aims to enhance the brand credibility and market recognition of Inner Mongolia's unique products, providing broader development paths for these products [1] - The roundtable discussion focused on how to enhance the brand power of "Grassland Quality Products," with representatives from Ordos City discussing the development history of the local grassland volleyball initiative [1][3] - The Ordos grassland volleyball initiative has gained significant attention, having been featured on CCTV and at the Paris Olympics, becoming a vibrant IP that integrates sports development, spirit, and grassland culture [3] Group 2 - The local government has invested over 20 million yuan to build 84 standardized volleyball courts, supporting the growth of the volleyball events and attracting participation from surrounding areas [3] - In 2023, the region successfully hosted a volleyball invitation tournament with five provinces, and plans to expand it to nine provinces in 2024, with 103 teams participating, including teams from major cities [3][4] - The local authorities are actively exploring brand differentiation and leveraging technology to enhance the potential and value of the grassland IP, aiming to promote the local volleyball brand on a national level [4]