ERDOS(SH:600295) Zhong Guo Jin Rong Xin Xi Wang·2025-08-05 06:25Core Viewpoint - The "Warm City Multi-Taste" regional public brand is being promoted by the Ordos government to showcase the unique charm and development achievements of its high-quality agricultural and livestock products [1][3]. Group 1: Regional Economic Development - Ordos is a significant energy and strategic resource base in China, as well as an important agricultural and livestock production base in the region [3]. - The region benefits from the Yellow River's water supply, covering 87,000 square kilometers of land, with 76 million acres of high-quality grassland [3]. - In 2024, Ordos is projected to produce 4.55 billion pounds of grain, with livestock numbers reaching 13.69 million and total milk production at 670,000 tons [3]. Group 2: Brand Development and Quality Control - The "Warm City Multi-Taste" brand is part of a broader initiative to enhance agricultural branding across the region, focusing on quality and market vitality [3][4]. - Ordos has established a strict quality management system to ensure that all products under the "Warm City Multi-Taste" brand meet national and industry standards [4]. - The region has cultivated high-quality breeds such as the Albas cashmere goat, with cashmere being referred to as "soft gold" and "fiber gem" [4]. Group 3: Market Promotion and Impact - Ordos has set up flagship stores and authorized outlets in key markets like the Yangtze River Delta and Pearl River Delta to facilitate product distribution [5]. - The brand has gained recognition, being listed among the "Top 100 Agricultural Brands in China" and receiving accolades as a "Classic Case of National Agricultural Brand" [5]. - The "Warm City Multi-Taste" brand has contributed nearly 50 million yuan to increase farmers' incomes, emphasizing the brand's role in shared prosperity [5].