智通财经网·2025-08-05 06:40Group 1: Financial Performance of Brands - Adidas reported lower-than-expected revenue but exceeded profit expectations, while VF and Puma had mixed results with VF outperforming on both revenue and profit, and Puma underperforming [1] - Adidas maintains its full-year revenue growth guidance and operating profit target of €1.7-1.8 billion, while VF expects a 2%-4% decline in revenue for FY26Q2 at constant exchange rates [1] - Puma anticipates a double-digit decline in revenue for FY25, with U.S. tariffs expected to negatively impact gross profit by approximately €80 million [1] Group 2: Impact of Tariffs - The recent U.S. tariffs are expected to significantly affect the profits of overseas sports brands throughout the fiscal year [1] - Adidas indicated that tariffs resulted in a negative impact of several million euros in FY25Q2, with an anticipated cost increase of €200 million in H2 due to current tariff conditions [1] - Kering plans to adjust prices to mitigate the impact of the 15% U.S.-Europe tariff, having already implemented price increases in Q2 and planning further adjustments for autumn products [2] Group 3: Opportunities for Manufacturers - The new U.S. tariffs, effective July 31, are expected to benefit cotton spinning leaders, as Southeast Asian countries face varying tariff rates, leading to increased procurement needs from overseas garment and footwear factories [3] - Manufacturers with established overseas production capabilities, such as Tianhong International Group and Baolong Oriental, are likely to gain from the shift in procurement patterns [3] - The trend of overseas brands considering sharing tariff costs with suppliers may further highlight the advantages of midstream yarn and fabric manufacturers with overseas production [3] Group 4: Investment Recommendations - The report recommends investing in high-growth segments such as Anta Sports and Xtep International, as well as companies like Hailan Home that are expected to improve in mid-year reports [4] - Manufacturers with positive mid-year forecasts, such as Baolong Oriental and Tianhong International Group, are highlighted as potential investment opportunities [4] - The report also suggests investing in undervalued Hong Kong stocks like Jiangnan Buyi and Tobo, and brands expected to benefit from the U.S. "Big and Beautiful" act, such as Samsonite and Prada [4]