独家|淘宝即将上线大会员体系:打通饿了么飞猪盒马,88VIP权益全面升级
Core Insights - Taobao is launching a new membership system that integrates resources from Ele.me, Fliggy, and Hema, covering various consumer needs such as shopping, food delivery, travel, and transportation [1] - The 88VIP user benefits will be significantly upgraded, indicating a strategic shift towards a comprehensive consumer platform [1] - This move is seen as a key step in Alibaba's strategy to transition from e-commerce to a broader consumer platform, enhancing user engagement and loyalty on Taobao [1]