Zhong Guo Zhi Liang Xin Wen Wang·2025-08-05 07:02Industry Overview - In July, the new energy vehicle market showed a significant performance boost due to the "old-for-new" policy and the summer consumption season, with many new car manufacturers reporting impressive sales figures [1] - The monthly sales data revealed a trend of differentiation, with leading companies achieving record high sales while smaller brands faced increased survival pressure [1] Company Performance - Leap Motor achieved a remarkable sales milestone in July, with monthly sales surpassing 50,000 units at 50,129, representing a year-on-year growth of over 126% [3] - Hongmeng Zhixing maintained strong sales momentum with total sales reaching 47,752 units, driven primarily by the Wanjie series, which contributed 40,753 units [5] - Xiaopeng Motors set a new monthly delivery record with 36,717 units sold, marking a year-on-year increase of 229% [7] - Li Auto fell to fourth place with 30,731 units delivered in July, a year-on-year decline of approximately 40% [9] - Xiaomi Auto's monthly delivery exceeded 30,000 units for the first time, marking a new high for the brand [11] - Deep Blue Auto delivered 27,169 units, achieving a year-on-year growth of 62% [13] - NIO delivered 21,017 vehicles in July, with expectations for increased sales in August following the launch of the L90 model [15] - Lantu Auto reported 12,135 units delivered, marking six consecutive months of positive growth [17] - Avita's sales reached 10,062 units, showing a year-on-year increase of 178% [17] - Zhiji Auto struggled with sales of 7,027 units, failing to break the 10,000 mark [17] Market Dynamics - The market is characterized by a "stronger getting stronger" trend, with Leap Motor leading in value-for-money offerings, Xiaopeng Motors maintaining a top-three position, and Xiaomi Auto launching successful new models [17] - The competitive landscape is expected to intensify in the next five months, with companies planning to introduce new models and technologies [17]