人去楼空！盒马“弃子”X会员店：豪言对战山姆，5年黯然退场

Core Viewpoint - Hema is closing all its X membership stores due to business adjustments, with only one store remaining operational until August 31, 2023, marking the end of this retail format in China [2][3][6]. Group 1: Store Closures - Hema has announced the closure of multiple X membership stores throughout the year, with the last operational store located in Shanghai [3][5]. - The Beijing World Flower store has been completely stripped of equipment and is locked, awaiting a new tenant [5]. - Hema's customer service confirmed that X membership cards can be refunded or used in other Hema formats, such as Hema Fresh and Hema Mini [5][6]. Group 2: Employee Impact - Employees were reportedly forced to transfer to other stores after the closure, with claims of coerced contract changes and potential termination for non-compliance [12]. - The company has faced criticism for its handling of employee contracts and labor relations during this transition [12]. Group 3: Market Competition - Hema X membership stores faced intense competition from established players like Sam's Club and Costco, as well as local competitors like RT-Mart and Ole [8]. - Despite initial ambitions to compete directly with these brands, Hema's X membership stores struggled to maintain customer interest and quality standards [7][10]. Group 4: Future Strategy - Hema plans to focus on its core businesses, Hema Fresh and Hema NB, shifting away from the X membership model [12]. - The company aims to open nearly 100 new Hema Fresh stores in the upcoming fiscal year, indicating a strategic pivot towards community-oriented retail [12].