五百亿微短剧市场迎版权战，像素级抄袭与AI换脸侵权频发

Core Insights - The micro-short drama market in China has surpassed 50.5 billion yuan by 2024, with a continuous increase in both creators and viewers [1] - Copyright infringement issues such as script plagiarism, piracy, and AI face-swapping are rampant, severely disrupting the industry ecosystem and undermining the confidence of original creators and investors [1][2] Group 1: Industry Growth and Challenges - The micro-short drama format caters to modern users' fragmented viewing habits, promoting content innovation and enriching the audiovisual ecosystem [2] - The surge in micro-short drama production has led to significant copyright protection challenges, becoming a bottleneck for industry development [2] - The low production costs and rapid dissemination of micro-short dramas have made plagiarism and script theft particularly prevalent [2][3] Group 2: Impact on Investment and Production - Copyright and piracy issues are critical factors undermining investment confidence in the film and television industry [3] - Companies face significant losses due to rampant piracy, which disrupts their original commercial expectations [3] - The experience of companies facing copyright infringement highlights the difficulties in protecting intellectual property, especially when similar works are released before the original [3][4] Group 3: Legal and Regulatory Responses - Experts emphasize the need for a new copyright identification and authorization system, alongside existing enforcement measures [5] - The "notice-and-takedown" mechanism is highlighted as a necessary legal framework to address copyright issues in the micro-short drama sector [6] - The China Copyright Association has developed guidelines to enhance the "notice-and-takedown" process, aiming to improve efficiency and reduce barriers for rights holders [6] Group 4: Platform Initiatives - Platforms are establishing dedicated copyright protection centers to support authors in rights confirmation, monitoring, and complaint handling [7] - Efforts are being made to create long-term revenue-sharing models and mechanisms to extend the lifecycle of content, thereby enhancing creators' income stability [7]