AI技术创新、IP开发……多方协力助推上海建设游戏产业高地

Core Insights - The 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) attracted 410,300 visitors, with approximately 61% from outside Shanghai, highlighting the event's significance in the gaming industry [1] - AI technology innovation and traditional cultural IP development emerged as key discussion topics among exhibitors and developers, indicating a shift towards integrating advanced technology with cultural elements in gaming [1][2] Group 1: AI Technology in Gaming - Shanghai is positioning itself as a global hub for the gaming industry, emphasizing the importance of AI in reshaping the gaming landscape and enhancing user experience [2][3] - AI advancements are transforming traditional design processes, allowing for parallel workflows that significantly reduce project timelines from 30 days to about one week [3] - Companies are leveraging AI to create customized tools for game developers, enhancing productivity and creativity in game design [4] Group 2: Cultural IP Development - The gaming industry is increasingly focusing on traditional Chinese culture as a rich source of IP, with games like "The Legend of the Condor Heroes" showcasing this trend [5][6] - The self-developed games in China generated actual sales revenue of 140.45 billion yuan in the first half of 2025, reflecting a 19.29% year-on-year growth, underscoring the potential of new cultural IP [4] - The overseas market for self-developed games reached $9.501 billion, with an 11.07% increase, indicating a growing global interest in Chinese cultural narratives [6] Group 3: Industry Collaboration and Innovation - The "Dragon Cup" global AI game and application innovation competition was launched at ChinaJoy, showcasing diverse submissions that highlight the potential of new technologies in gaming [7] - Shanghai aims to attract game entrepreneurs by fostering a collaborative environment that embraces diverse cultural influences and innovative ideas [7]