“购在中国”升温 释放消费新潜能

Core Insights - The "Buy in China" initiative has shown initial success this year, with various themed activities such as International Consumption Season and Service Consumption Season being organized to boost domestic and international consumer engagement [1][2][3] Group 1: Policy and Activities - The initiative is driven by a combination of policies and activities, with the Ministry of Commerce and other departments guiding local governments to enhance consumer experiences through diverse offerings and improved shopping environments [2][3] - The optimization of the departure tax refund policy is a key component, aimed at attracting foreign tourists and stimulating consumption, with measures introduced to facilitate shopping for inbound travelers [3][4] Group 2: Regional Innovations - Local governments are actively launching innovative measures tailored to their unique characteristics, such as Shanghai's action plan to enhance the international consumption environment and Fujian's efforts to develop departure tax refund stores [4][5] - Shenzhen has leveraged its technological advantages to host events like the "Smart Summer Brand Exhibition," showcasing innovations in consumer technology and contributing to a surge in consumption [4][6] Group 3: Consumer Trends and Data - During the May Day holiday, Shenzhen saw a 188% increase in inbound travel orders, generating tourism revenue of 5.432 billion yuan, a 40.8% year-on-year increase [5] - In the first half of the year, Shenzhen's total retail sales of consumer goods reached 494.868 billion yuan, with a year-on-year growth of 3.5%, indicating robust consumer spending [6] Group 4: Inbound Tourism Growth - The number of foreign visitors entering China has steadily increased, reaching 38.053 million in the first half of the year, a 30.2% year-on-year growth, with visa-free entry for foreign visitors also rising significantly [7] - Various regions are enhancing their shopping, dining, and tourism offerings to create a more appealing environment for international travelers, with events like the Shanghai Summer International Consumption Season attracting millions of visitors [7][8]