Core Insights - Townsquare Media, Inc. has announced a strategic digital advertising partnership with Renda Media, expanding its reach into six new U.S. markets that do not overlap with its existing footprint [1][2] - The partnership aims to leverage Townsquare's proprietary programmatic platform and data-driven strategies to enhance Renda Media's digital capabilities and client growth [2][3] Company Overview - Townsquare Media focuses on digital advertising and marketing solutions primarily outside the top 50 U.S. markets, with digital revenue now comprising over 50% of its total revenue and profit [2][3] - Townsquare Ignite, the digital advertising division, provides a white-label service to local media companies, helping them implement effective digital advertising solutions [2][3] - Renda Media operates 18 radio stations across six markets, delivering entertainment, information, and news to a wide audience [4]
Townsquare Forms Strategic Alliance With Renda Media