Happy Belly Food Group's Rosie's Burgers Announces the Signing of a Second Real Estate Location and Franchise Agreement in Atlantic Canada for the City of Halifax, Nova Scotia

Core Insights - Happy Belly Food Group Inc. has announced the signing of a second franchise agreement for Rosie's Burgers in Halifax, Nova Scotia, indicating continued expansion in Atlantic Canada [1][4][10] - The company emphasizes the strength and scalability of its franchise model, with 115 Rosie's locations secured under Multi-Unit and Area Development agreements across various provinces [6][7] - The Halifax location is strategically chosen due to its demographic mix, economic stability, and vibrant culinary culture, making it an ideal market for the Rosie's brand [10][11] Company Expansion Strategy - The company is focused on a dual expansion strategy that combines franchised growth with targeted corporate store openings, reinforcing its commitment to accelerate Rosie's development [7][9] - Happy Belly is actively securing real estate opportunities and has more agreements in the pipeline, showcasing a robust growth trajectory [4][9] - The franchise support system includes comprehensive training and resources, which has led to a growing number of multi-unit operators, validating the brand's trust and momentum [6][9] Market Positioning - Rosie's Burgers is positioned as a category leader in Canada, recognized for quality and exceptional guest experience, with a strong market demand reflected in the continued signing of franchise agreements [4][7] - The brand aims to become Canada's leading smash burger brand, leveraging its proven track record and high-performing franchise model [7][9] - Halifax's youthful population, driven by major universities, and high year-round foot traffic due to tourism, provide a strong consumer base for the fast-casual dining segment [10][11]