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美团:将扩大“到店自提专属优惠” 覆盖,引导堂食消费
Xin Lang Ke Ji·2025-08-05 09:55

Core Viewpoint - Meituan has launched a support plan for small and medium-sized restaurants to promote healthy industry development amid intensified competition and price wars in the restaurant sector [1][2] Group 1: Support Measures for Small and Medium-sized Restaurants - Meituan will provide cash assistance to small and medium-sized restaurants, with a maximum of 50,000 yuan per store, aiming to cover over 100,000 restaurants by the end of the year [1] - The company plans to help 200,000 small stores complete infrastructure upgrades by reserving half of the space in its "Raccoon Canteen" for all restaurant businesses to enter and receive support funds [1] - Meituan will expand the coverage of "in-store self-pickup exclusive discounts" to encourage dine-in consumption and reduce the visibility of low-price promotions, promoting healthy competition based on quality [1] Group 2: Technological Support - Meituan has launched AI management tools that will be offered for free to all businesses in the industry, including features for store location selection, menu development, smart decoration, customer service, and operational analysis [2] - The initiative aims to enhance operational efficiency for small and medium-sized merchants, lower the digital operation threshold, and alleviate the workload of business owners [2]