Core Insights - The article highlights the transformation of traditional brands, particularly "old brands," in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing their ability to innovate while maintaining cultural roots [2] - Lee Kum Kee, a century-old brand, exemplifies this transformation by leveraging new productive forces to achieve growth and expand its product offerings [2][4] Group 1: Company Overview - Lee Kum Kee was founded in 1888 in Zhuhai, starting as a small workshop producing oyster sauce and has grown into a multinational enterprise with over 300 products sold in more than 100 countries [2] - The company emphasizes a "forever entrepreneurial spirit," focusing on product innovation to meet diverse consumer tastes, including the successful launch of XO sauce and low-sodium products [4][7] Group 2: Product Innovation and Quality Management - Lee Kum Kee has implemented a quality management philosophy of "100-1=0," ensuring food safety through a comprehensive traceability system from farm to table [4] - The company actively participates in setting industry standards, having led the development of national and industry standards for oyster sauce and low-sodium soy sauce [7] Group 3: Sustainability and Environmental Initiatives - Lee Kum Kee has adopted a complete energy-saving and environmental strategy, including solar power, geothermal heat pumps, and green logistics using hydrogen energy vehicles [10] - The company has launched the "Lee Kum Kee Public Welfare Partner" program, focusing on sustainability, community care, and talent cultivation [10][12] Group 4: Market Expansion and Strategic Planning - The company has invested in a new headquarters in Guangzhou, strategically located near the high-speed rail station, to enhance its market presence in the Greater Bay Area [17] - Lee Kum Kee is committed to promoting Chinese culinary culture globally through initiatives like the "Remarkable Chinese Flavor" program, which focuses on renowned chefs, restaurants, and dishes [19]
老字号新活力 李锦记：多元化产品创新，让世界爱上中国味
Nan Fang Du Shi Bao·2025-08-05 10:42