Zhong Guo Ji Jin Bao·2025-08-05 10:59Core Viewpoint - Meituan has launched a support plan for small and medium-sized merchants to combat industry competition and promote healthy development, providing financial assistance to enhance their growth [1][3]. Group 1: Support Plan Details - Starting from August 5, Meituan will issue financial aid to small and medium-sized restaurants, with a maximum support of 50,000 yuan per store [1][3]. - The initiative aims to cover over 100,000 additional small restaurants by the end of the year, building on the previous 1 billion yuan support plan launched in December [3][4]. - As of July, the initial support plan had already reached over 300,000 restaurants, with nearly half reporting significant increases in order volume and 40% noting improved revenue [3][4]. Group 2: Industry Context - The restaurant industry has faced challenges due to low prices and chaotic competition, particularly affecting small and medium-sized establishments [3][4]. - Following regulatory discussions, major platforms like Meituan and Ele.me have called for a halt to harmful promotional practices, such as "zero-yuan purchases" [4][5]. - Other platforms, including JD.com and Taobao, are also shifting their strategies to support merchants, with JD.com launching a "Dish Partner" program to enhance collaboration with restaurants [5][6].