Zhong Guo Ji Jin Bao·2025-08-05 11:10Group 1 - Meituan officially launched a support plan for small and medium-sized merchants, providing financial assistance to help more small restaurants achieve stable growth [1][3] - The new initiative will add cash and subsidies, with a focus on long-term operating, high-repurchase, and well-reviewed small dining merchants, aiming to cover over 100,000 additional restaurants by the end of the year, with a maximum of 50,000 yuan per store [3][4] - The previous "1 billion yuan support plan" launched in December last year has already covered over 300,000 restaurants, with nearly half reporting significant increases in order volume and 40% noting improved revenue [3][4] Group 2 - The restaurant industry is facing challenges due to low prices and chaotic competition, prompting Meituan to take action to promote healthy industry development [3][5] - Following a government meeting, major food delivery platforms, including Meituan, have called for a halt to irrational competition and have begun to shift their subsidy strategies to provide more support and services to merchants [5][6] - Other platforms like JD.com and Taobao Flash Purchase are also adapting their strategies, with JD.com launching a "Dish Partner" recruitment plan and Taobao introducing a digital management platform to assist small merchants [6][7]