Xin Hua Cai Jing·2025-08-05 11:27Core Viewpoint - The article highlights the significant role of e-commerce platforms in boosting consumption during the summer peak season through deep integration and innovative models, exemplified by Alibaba's "big consumption platform" initiative [1][2]. Group 1: E-commerce Platform Integration - Alibaba's Hema has integrated into the 88VIP membership system, aiming to break down business barriers and create a fully integrated consumption ecosystem [1]. - The integration is designed to generate substantial synergy effects, allowing 88VIP members to access cross-platform membership benefits during promotional events [1]. Group 2: Economic Impact and Expert Insights - Experts emphasize that such deep integration of e-commerce platforms is crucial for stimulating consumption and building a new development pattern in China [2]. - The integration of resources and optimization of consumer experiences by e-commerce platforms effectively stimulate latent consumer demand, playing a vital role in driving internal circulation [2]. - The innovative practices of platforms, through ecological integration, provide a model for the transition from "scale expansion" to "quality and efficiency improvement" in the e-commerce sector [2]. - The collaboration with various ecological resources allows users to meet diverse needs such as dining, shopping, and travel on a single platform, enhancing the consumer experience [2]. - The integration opens new growth opportunities for different business segments, with Hema expected to gain significant customer traffic through the 88VIP system [2].