2024年泰国GMV增长四倍 52TOYS泰国七号店盛大开业

Company Overview - 52TOYS opened its seventh store in Thailand at Seacon Square Srinagarindra, Bangkok, on August 1, 2025, attracting hundreds of fans [1] - The brand's first store in Thailand was established in December 2023 at THE EMSPHERE, a high-end shopping mall in Bangkok [3] - The company has seen a fourfold year-on-year growth in GMV in Thailand for 2024 [3] Product Launch and Reception - The new store features the debut of the NOOK "OOTD" series and CiCiLu "Ocean Messenger" series, which have received positive feedback from consumers [5] - CiCiLu is a new self-owned trendy IP launched by 52TOYS, representing a character in a post-apocalyptic world who conveys people's wishes and secrets [5] - The NOOK character, introduced in 2022, has also gained a significant following in the Thai market [5] Market Dynamics - The rapid growth of 52TOYS in Thailand is attributed to the brand's long-term strategy in Southeast Asia, targeting a young consumer base that seeks creative and personalized products [7] - A report indicates that China and Southeast Asia are the fastest-growing regions for IP toys from 2020 to 2024, with a projected compound annual growth rate of 20% for Southeast Asia's IP toy market from 2025 to 2029 [7] - The company has been actively participating in various events and exhibitions to enhance brand awareness and consumer engagement, including pop-up events and major toy conventions [8] Future Strategy - 52TOYS plans to continue focusing on Southeast Asia, Japan, and North America as key overseas markets, aiming to deliver innovative products and diverse channels for consumer engagement [8]