National Vision, Inc. Unveils Bold New Brand Identity as Part of Strategic Transformation

Core Insights - National Vision is undergoing a significant brand transformation to better align with the evolving needs of consumers and the healthcare landscape, reflecting its purpose and momentum as it enters a new chapter [1][2][3] Company Overview - National Vision Holdings, Inc. operates over 1,200 stores across 38 states and Puerto Rico, focusing on making quality eye care and eyewear more affordable and accessible [5] Brand Transformation - The new brand identity includes a design system that emphasizes simplicity and accessibility, featuring a new symbol inspired by the eye's iris and a refined color palette that reflects natural hues [2][3] - The rebranding is part of a broader strategy to modernize the company's presence both in-store and online, starting with the visual identities of its retail brands, including America's Best [3] Strategic Goals - The company aims to build a more dynamic and responsive organization that connects deeply with consumers, doctors, and associates, enhancing its mission through innovative approaches [2][3]